Close to 20,000 Canadians provided their thoughts about our film HORIZON 360° – A Visual Symphony of Canada over the course of the summer of 2017.

After our first screenings in Calgary, Sudbury and Halifax, we quickly realized that HORIZON was appealing across the wide span of ranges 3 to 93 years old. It is one of HORIZON’s unique cinematic properties that cuts across all ages, cultures, genders and races:

• younger audiences embrace the technology, older audiences embrace the nostalgia
• English/French Canadians recognize the touchstones, New Canadians embrace the menagerie of scenes much larger than the neighorhoods they live in (all accessible as the film is non-narrative)
• Canadian and Indigenous peoples both embrace the discovery of sacred art, music and traditions

All of this comes together during a once-in-a-lifetme milestone “Canada 150”. After leaving our film, the audiences recognized what they had experienced potentially been part of – a once-in-a-lifetime experience.

Across the widest range of audience types, here’s a range of insights about HORIZON’s unique allure:

1) ONCE-IN-A-LIFETIME, CANADA 150 EXPERIENCE

“It was extraordinary. It was a once-in-a-lifetime opportunity.” Nicholas

“It reminded me of the premiere of IMAX at Expo’67!” Deborah

“Amazing! Wish even more people had a chance to see it!” Kristen

“A once in a lifetime opportunity I will never forget.” Lisa

“Absolutely amazing. A wonderful tribute to Canada 150.” Carol

“Fantastic. Imclusive. Diverse. Fitting 150 Trribute.” Kevin

“Fabulous – North of Superior was great, this was better.” Elizabeth

“Outstanding – unlike anything I have ever seen.” Patrica

“Wow! Never seen anything like it!” Dayna

2) CROSS-AUDIENCE APPEAL

“Amazing I am so proud to be Canadian (an immigrant from Colombia)”, Paula

“C’etait impressionment. Vive Canada!” Diana

“Magnificent! Magnifique!” Michael

“Simplicite, diversite, respect de notre beau pay.s” Nicole

“Merveilleux-Humain” Guy

“I loved it!” Ibraheem

“Terrific, better than 1967.” Dr. Dean

“Nostalgic, trying to figure out which locations I have visited and were familiar with.” Ben

“This is so awesome.” Joe, 3 year old

“My daughter says ‘the whole thing was amazing!” She is 7.” Ashley

“Formidable, Beautiful.” Marie-France

“Majesteux. Fantastique. Epoustouflait.” Rachel

“Wow! Quel beau pays nous habitons.” Claudine

3) GENERATION-TO-GENERATION COMMON APPRECIATION:

“Spellbound. Loved my son got to see parts of Canada I already have.” Natalie

“I loved it! So did my 3 daughters – it was fulfilling on many levels.” Gaelyn

“It was a wonderful experience for all of my family” Ana

“Wonderful. Will tell the rest of the family.” Bev

4) ACCESSIBLE TO ALL :

“I can’t believe not only was this the best thing I have ever saw, it was FREE!!!” Imran

“Best way to see Canada if you don’t travel.” David

“Amazing! Thank you for showing me parts of Canada I will never get to see.” Trudy